In this week’s episode of the Jewellers Academy podcast, host Anna Campbell
chats with branding expert Nicola McMillan, founder of NM Create, about the
top five branding mistakes small businesses often make. From being too
broad in your messaging to undervaluing professional design, they break
down exactly what’s going wrong and how to fix it. Nicola shares practical
tips on defining your ideal customer, creating a consistent visual
identity, and building a brand story that resonates. Whether you’re
rebranding or starting fresh, this episode is a must-listen for building a
strong, standout brand.

Continue reading

In this week’s episode of the Jewellers Academy podcast, host Anna Campbell
chats with branding expert Nicola McMillan, founder of NM Create, about the
top five branding mistakes small businesses often make. From being too
broad in your messaging to undervaluing professional design, they break
down exactly what’s going wrong and how to fix it. Nicola shares practical
tips on defining your ideal customer, creating a consistent visual
identity, and building a brand story that resonates. Whether you’re
rebranding or starting fresh, this episode is a must-listen for building a
strong, standout brand.

Continue reading

Cesare Tallone was an Italian painter born on August 11, 1853, in Savona, Italy. After losing his father at a young age, he moved to Alessandria, where he began his artistic training under decorative artist Pietro Sassi, and then he continued his …

Continue reading

Cesare Tallone was an Italian painter born on August 11, 1853, in Savona, Italy. After losing his father at a young age, he moved to Alessandria, where he began his artistic training under decorative artist Pietro Sassi, and then he continued his …

Continue reading

In this week’s episode of the podcast, host Kim Thomson chats with Alice,
founder of the Museum of Alternative Jewellery, about her love for bold,
playful, and unconventional pieces. From shrink plastic to found objects
and ‘toy jewellery’, they explore how alternative materials can carry deep
meaning and spark creativity.

Tune in to hear how Alice celebrates overlooked styles, why value isn’t
just about precious metals, and how you can find inspiration in the
everyday.

Continue reading

In this week’s episode of the podcast, host Kim Thomson chats with Alice,
founder of the Museum of Alternative Jewellery, about her love for bold,
playful, and unconventional pieces. From shrink plastic to found objects
and ‘toy jewellery’, they explore how alternative materials can carry deep
meaning and spark creativity.

Tune in to hear how Alice celebrates overlooked styles, why value isn’t
just about precious metals, and how you can find inspiration in the
everyday.

Continue reading

In this episode of the Jewellers Academy podcast, jewellery designer Elin
Horgan chats with creative director and beauty expert Naomi Lake about how
to create stunning jewellery photography – whether you’re DIY-ing it or
working with a pro.

They cover how to plan a shoot, style on a budget, choose the right team,
and capture images that truly sell your work. From mood boards to makeup,
flat lays to editorial shots—this episode is packed with tips to help your
jewellery shine online!

Continue reading

In this episode of the Jewellers Academy podcast, jewellery designer Elin
Horgan chats with creative director and beauty expert Naomi Lake about how
to create stunning jewellery photography – whether you’re DIY-ing it or
working with a pro.

They cover how to plan a shoot, style on a budget, choose the right team,
and capture images that truly sell your work. From mood boards to makeup,
flat lays to editorial shots—this episode is packed with tips to help your
jewellery shine online!

Continue reading

I was never sure what my dad did for a living, because I never got to visit his workplace. He was in mechanical engineering jobs that were either highly technical or top secret.Once he mentioned that he was in “high vacuum technology.” To my grade-scho…

Continue reading