Social media for artists can be a drain on our resources, often because we expect too much from it. It can be helpful to think of it as one useful tool rather than the whole box. This article is less about how to get a high follower count and more about identifying the purpose of your social media to help you approach it more effectively. I will also share insights on the necessity of a website and benefits of newsletters.     What’s the Purpose of Your Social Media? Figuring out the purpose of your social media accounts is the key to their ‘success’. And the success may come in many different forms. Are you looking to connect with your community? Build an audience for your work? Use it as a selling platform? I like the word platform because it suggests something to dive off and build from. Whether that’s simply directing people to your website or initiating an in-person meeting with someone at an event. It’s not the whole story, just the opening chapter. So with that in mind, try not to put too much emphasis on its immediate return. You may have all of these objectives, but, to …

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