Pricing, Stockists & Standing Out: Why Alternative Events Could Be Your Secret Weapon with Hannah from Slab Jewellery (podcast episode)

In this week’s episode of the Jewellers Academy podcast, host Elin Horgan
is joined by Hannah Royce-Greensill, founder of Slab Jewellery, whose path
to becoming a full-time jeweller began in an unexpected place, freelance
web design. Hannah shares how she balanced both careers in the early
stages, using her digital skills to support herself while slowly and
steadily growing her jewellery business.

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how to have a 20k Christmas in your jewellery business in 2025 – free online course

Jewellers can make 60% (or more) of their annual income over the Christmas
season so getting it right is important.

If you’re already feeling overwhelmed and maybe a bit panicky about all the
things you need to do, trust me, I understand. I’ve been there too.

But what if I told you I have a step by step guide of what to do month by
month from now to really nail your Christmas 2025? And what if I told you
this online course is absolutely FREE?

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5 Mistakes Businesses Make with Their Branding (and How to Fix Them) with Nicola Mcmillan (podcast episode)

In this week’s episode of the Jewellers Academy podcast, host Anna Campbell
chats with branding expert Nicola McMillan, founder of NM Create, about the
top five branding mistakes small businesses often make. From being too
broad in your messaging to undervaluing professional design, they break
down exactly what’s going wrong and how to fix it. Nicola shares practical
tips on defining your ideal customer, creating a consistent visual
identity, and building a brand story that resonates. Whether you’re
rebranding or starting fresh, this episode is a must-listen for building a
strong, standout brand.

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Celebrating Alternative Jewellery with Alice from the Museum of Alternative Jewellery (podcast episode)

In this week’s episode of the podcast, host Kim Thomson chats with Alice,
founder of the Museum of Alternative Jewellery, about her love for bold,
playful, and unconventional pieces. From shrink plastic to found objects
and ‘toy jewellery’, they explore how alternative materials can carry deep
meaning and spark creativity.

Tune in to hear how Alice celebrates overlooked styles, why value isn’t
just about precious metals, and how you can find inspiration in the
everyday.

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Model Shots: How to Style & Photograph Jewellery That Sells – with Naomi Lake & Elin Horgan (podcast episode)

In this episode of the Jewellers Academy podcast, jewellery designer Elin
Horgan chats with creative director and beauty expert Naomi Lake about how
to create stunning jewellery photography – whether you’re DIY-ing it or
working with a pro.

They cover how to plan a shoot, style on a budget, choose the right team,
and capture images that truly sell your work. From mood boards to makeup,
flat lays to editorial shots—this episode is packed with tips to help your
jewellery shine online!

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Reflecting on My Dad

I was never sure what my dad did for a living, because I never got to visit his workplace. He was in mechanical engineering jobs that were either highly technical or top secret.Once he mentioned that he was in “high vacuum technology.” To my grade-scho…

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Meet the jewellery Diploma graduates

Curious about what it’s really like to take one of our Jewellery Diplomas?

Meet some of our inspiring graduates and hear how the diploma programmes
helped them grow their skills, confidence, and businesses:

Alice Cant completed the Silver Jewellery Diploma in 2022. She now runs her
own studio shop on the Isle of Lewis and employs a team of three.

Kelly Twigg is currently studying the Silver Diploma. With over 50k
Instagram followers, she’s reviewing tools, building a thriving brand, and
has just been approached to write a jewellery book.

Kate Seow is a graduate of both the Fine and Advanced Diplomas. Kate has
exhibited her fine jewellery collection at Goldsmiths North – twice.

Emily Lisbeth. After completing both Fine and Advanced Diplomas, Emily is
now confidently working in gold, pricing her pieces sustainably, and
teaching jewellery workshops.

Whether you’re just starting out or looking to take your jewellery practice
to the next level, this video will show you what’s possible. Learn more
about our Diploma courses and who knows, maybe one day you’ll be one of the
inspiring stories we’re sharing.

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