5 Mistakes Businesses Make with Their Branding (and How to Fix Them) with Nicola Mcmillan (podcast episode)
In this week’s episode of the Jewellers Academy podcast, host Anna Campbell
chats with branding expert Nicola McMillan, founder of NM Create, about the
top five branding mistakes small businesses often make. From being too
broad in your messaging to undervaluing professional design, they break
down exactly what’s going wrong and how to fix it. Nicola shares practical
tips on defining your ideal customer, creating a consistent visual
identity, and building a brand story that resonates. Whether you’re
rebranding or starting fresh, this episode is a must-listen for building a
strong, standout brand.
